Marketing Your FSBO Listing

Once your home is priced and ready to go, the next step is getting it in front of buyers. Marketing is a critical piece of a successful FSBO sale—and it’s where you can really shine without an agent. A strong marketing plan can bring in more interest, higher offers, and a quicker sale.

The good news: you have access to nearly all the same tools as real estate agents. Sites like Zillow, Redfin, Craigslist, and Facebook Marketplace allow FSBO sellers to create public listings for free or a small fee. With the right photos and copy, your listing can appear just as polished as one from a brokerage.

Tips for strong FSBO marketing:

• Use natural light and high-resolution photos for your listing
• Write clear, honest, and descriptive copy—focus on features and lifestyle
• List on multiple platforms to maximize reach
• Include signage (like a “For Sale” yard sign) to reach neighbors and drive-by traffic

You don’t need a real estate agent to create urgency or reach buyers. Many FSBO sellers also host open houses or offer virtual tours. Platforms like Galleon Navigator help simplify marketing by generating a complete listing package, optimized for visibility.

The key to FSBO marketing is professionalism. Treat your home sale like a business transaction. When buyers see a well-marketed home with responsive communication, they trust the process—and they make offers.