Pricing Your FSBO Home

Setting the right price is one of the most important decisions you’ll make as a home seller. Price too high, and you risk scaring away buyers. Price too low, and you leave money on the table. For FSBO sellers, pricing can feel intimidating—but it doesn’t have to be. With the right tools and approach, you can price confidently and competitively.

The key is research. You need to understand what similar homes in your area have sold for. These are called “comps,” or comparable sales. Look for recent sales within your neighborhood, ideally within the last six months. Pay attention to square footage, number of bedrooms and bathrooms, lot size, and condition. Your home’s value is largely based on how it compares to these nearby properties.

Here’s how to get started:

• Use online tools to search recent home sales in your area
• Look at active listings to see what your home is competing against
• Consider hiring an appraiser or requesting a pricing review from FSBO tools

Some sellers also fall into the trap of emotional pricing—setting a price based on what they need or what they’ve spent on upgrades. But buyers don’t pay for your memories or past expenses. They pay what the current market supports. Tools like Galleon Navigator offer pricing guidance based on real-world data and buyer behavior.

Pricing is both an art and a science. If you’ve done your homework and positioned your home well, it will attract serious buyers. And remember: you can adjust. Real estate markets move, and as a FSBO seller, you have the flexibility to move with them.